Portal / Brand Design System
Pup O'Clock: Brand Design System
Colors, typography, messaging, product details, and visual identity reference. Extracted from pupoclock.com, the Kickstarter campaign, and social profiles.
Reference Document Last updated Nov 2026 Source: pupoclock.com
Note: Color hex values are estimated from visual inspection of the site. Exact values should be confirmed with the client or pulled from the site CSS before production use.
Pup O'Clock
Teaching kids to love, care for, and bond with their family dog, one monthly box at a time.
"Pup O'Clock was born from a simple idea: that the bond between a child and their dog is one of the most powerful, joyful relationships in the world. We create monthly subscription boxes that turn that bond into an adventure, teaching responsibility, empathy, and unconditional love."
2024
Founded
$34.99
Monthly
2.0
Kickstarter
Color Palette
Sky Blue
#2BBEF5
Primary: backgrounds, hero sections
Sunshine Yellow
#F5C518
CTA: buttons, pricing, highlights
Crimson
#E53535
Accent: stars, decorative elements, Kickstarter
Midnight
#1A1A1A
Text: body copy, headlines on white
White
#FFFFFF
Backgrounds: cards, content areas
Sky Mist
#E8F7FE
Secondary: lighter blue card backgrounds
Typography
Display
Boogaloo / Titan One Bold cartoon rounds Headlines, hero text
Pup O'Clock
Headline
Sans-serif Bold 700 weight Section headers
Kids, Dogs & Family
Body
Sans-serif Regular 400 weight, 1.65 line-height Descriptions, copy
Teaching kids to love, care for, and bond with their family dog, one monthly box at a time.
Label
Sans-serif 700 Uppercase, tracked Nav, eyebrows, tags
What's in a Box?
Brand Voice
Warm & Family-First
The brand speaks directly to parents and kids together. Language is inclusive, affirming, and centered on shared family moments.
"We're here for you & your pup."
Playful but Purposeful
Fun, energetic tone without being frivolous. Every box has an educational mission; the copy balances excitement with meaning.
"Super-paw'd amazing way."
Trustworthy & Vet-Backed
Safety and quality lead product descriptions. Vet-approved, safety-tested, and curated with care are recurring assurances.
"Vet-approved, safety-tested, and selected with love."
Mission-Driven
Giving back is woven into the brand. Each box sale supports local shelters (this isn't a footnote, it's a pillar).
"With each box sale, we give back to local shelters."
Brand Pillars
🏠
Family First
Everything we do is designed to bring kids and dogs closer together through shared adventures.
🐾
Curated with Care
Every item in our boxes is vet-approved, safety-tested, and selected with love for your furry family member.
❤️
Give Back
With each box sale, we give back to local shelters, supporting dogs waiting for their forever families.
Key Copy & Messaging
Hero The only subscription box designed for kids and dogs.
Tagline Teaching kids to love, care for, and bond with their family dog, one monthly box at a time.
Footer Kids, Dogs, & family!
Mission Kids, Dogs & Family
Contact We're here for you & your pup.
Characters League of Pups: animated characters inspired by real dogs. "On a mission to better our communities through education and compassion."
Origin "I'll take care of him, I promise." - Brian Manni, CEO (the promise that started the company)
Subscriptions Subscriptions are paused while we redesign the box. The new box arrives in November (Kickstarter 2.0).
Product Overview
What's in Every Box
  • Pup O'Clock Magazine: a comic with games, recipes, lessons, and activities
  • Trading Cards
  • Bandana
  • Stickers & Magnets
  • SodaPup Toys
  • GivePet Treats
  • Chore Chart Magnet with marker
Box Theme Model
  • New theme every month, tied to the League of Pups characters
  • Boxes designed for the whole family; kids and dogs participate together
  • Educational angle runs through every item (recipe, chore chart, activity)
  • Vet-approved, safety-tested contents
  • Currently being redesigned for the 2.0 Kickstarter launch
Pricing Tiers
Monthly
$34.99/mo
Billed monthly. Cancel any time.
6 Month
$31.50/box
$189 billed upfront. Lower per-box rate.
12 Month: Best Value
$29.75/box
$357 billed upfront. Full year experience.
Team
Brian & Luca Manni
CEO & Co-Founder
Father-son team who founded Pup O'Clock in 2024, built around Brian's promise to his son when they got their dog.
Dr. Daisy May
Veterinarian
UK-based veterinarian. Provides expert oversight to ensure all products are safe and appropriate for dogs.
Tori Mistick
Certified Enrichment Expert
Guides the enrichment and activity content in each box to ensure it promotes healthy dog development.
Christopher Breakwell
Team Member
Listed on the about page team roster alongside the founding team.
Social Channels
Visual Identity
🐾 Background Pattern
Paw prints and dog bones scattered across blue sections. Used as a texture layer on the primary blue backgrounds throughout the site.
⭐ Decorative Stars
Blue and red/pink stars used as floating accent elements across all page sections. Gives the layout a playful, energetic feel.
🌊 Wavy Dividers
Wave-shaped section transitions between blue and white areas. Reinforces the fun, organic character of the brand.
🐕 Logo: Wordmark
Sticker-style wordmark. "PUP" in large block letters: sky blue / sunshine yellow / sky blue. The yellow "U" has a cartoon dog face integrated into it. Black floppy ears extend above. "'CLOCK" sits below in crimson red with a clock face inside the "O". White stroke outline gives it a cut-sticker feel.
🃏 Rounded Cards
All content cards use substantial border radius (~12–16px). White cards on blue backgrounds. Yellow-stroke pricing cards for Kickstarter tiers.
🎭 Characters
"League of Pups": a team of animated dog characters inspired by real dogs. Central mascot is a yellow/tan cartoon dog. Characters appear on box art and throughout the site.
Icon Set
No standard UI icon library was clearly visible in the site screenshots. The site relies on custom SVG illustrations and emoji-style decorative motifs rather than a library like Font Awesome, Heroicons, or Phosphor. Confirm with the client before specifying one for future builds.
Paw Print
Background pattern
Dog Bone
Background pattern
Star
Accent: red + blue
Tennis Ball
Background pattern
Wave Divider
Section separator
Clock Face
Logo: inside the O