Pet Industry Resource
A Partnership Proposal,
Built for Growth.
Subscription box launch and growth support for Pup O'Clock.
Design Development Marketing Sales
Prepared For
Pup O'Clock
Prepared By
Pet Industry Resource
Date
November 2026
Valid Through
December 31, 2026
Total Monthly Investment
$5,000/mo
Marketing Support Tier 2  |  6-month term, net 30, no rollover
Proposal
Our Disciplines
What's Included
Each discipline is a self-contained service lane. Activate the ones you need and add or remove them as your business evolves.
Design
Visual Identity and Creative Production
  • Brand identity maintenance and visual evolution
  • Web page design, landing page production, and updates
  • Social graphics and ad creative production
  • Presentation and pitch deck design
  • UI/UX reviews and interface improvements
  • Brand system extensions and guideline adherence
Development
Application Development and Integrations
  • Custom application feature development
  • API integrations, webhooks, and data connections
  • Subscription platform backend work and logic
  • Automation and workflow engineering
  • Admin tooling and internal dashboard builds
  • Dependency management and platform monitoring
Marketing
Content, Distribution, and Growth
  • Monthly content calendar and social media management
  • Email campaign strategy, sequences, and deployment
  • CRM setup, list hygiene, and audience segmentation
  • SEO strategy, blog content production, and publication
  • Paid media management and reporting
  • Influencer outreach and relationship coordination
Sales
Pipeline, Outreach, and Conversion
  • Subscription funnel audit and conversion optimization
  • Wholesale and retail partnership outreach and development
  • Lead generation campaigns and ICP targeting
  • CRM pipeline management and reporting
  • Prospecting support and partner research
  • Outreach sequence design and follow-up cadence
Pricing Structure
How It's Priced
Each discipline is priced independently at one of three output tiers. You choose which disciplines to activate and at what tier. Your monthly total is the sum of what you have running. Adjust any discipline up, down, or off with 30 days notice.
Tier 1
$2,500 / mo
Focused execution. Consistent output on a single track. Right for disciplines where you need reliable coverage without maximum throughput.
Recommended
Tier 2
$5,000 / mo
Full-capacity execution. Dedicated focus, higher output, faster turnaround. The most common tier for disciplines that need to move fast.
Tier 3
$7,500 / mo
Maximum output. Priority queue, broadest scope, deepest involvement. Right for the discipline that is the primary engine of your growth.
Custom tier available for any discipline when the scope falls outside the standard model. Large builds, one-time projects, or non-recurring scopes are quoted at the time of engagement.
Configure Your Engagement
Build Your Stack
Toggle disciplines on and pick a tier for each. Your monthly total updates as you adjust. Lock the configuration when you are ready to proceed.
Design
Marketing
Development
Sales
Monthly Total $0 / mo
Save this selection. Adjustments take effect with 30 days notice.
30-day adjustment, any direction. Support engagements run on 6 or 12-month contracts with a 30-day out clause. During the engagement, you can add a discipline, remove one, or move a tier up or down on the same 30 days notice. No penalty, no renegotiation required.
Custom tier available. Any discipline can be scoped outside the standard T1/T2/T3 model when the work doesn't fit a recurring monthly rate. Large builds, one-time projects, and non-standard scopes are quoted separately. Contact us to discuss.
Pricing excludes ad spend, third-party platform fees, and vendor costs. Clients own their own ad accounts and platform subscriptions directly. We set up and manage those accounts on your behalf, but billing runs through your card.
Your Engagement
Your Active Service Lines
Marketing
Marketing Support Tier 2
$5,000
/ MO
  • Social media management across Instagram, TikTok, Facebook, and YouTube (3 posts per week across managed channels)
  • Monthly content calendar built around box themes, the League of Pups characters, and seasonal moments
  • SEO strategy, 2 optimized blog posts per month (written and published by our team) targeting pet-parent and kid-activity search terms
  • Email marketing: welcome and subscription sequences, monthly newsletter, and win-back campaigns
  • Influencer outreach coordination: identification, briefing, and relationship management
  • Paid social strategy and campaign management (ad spend runs through your own ad account)
  • Two dedicated strategy syncs per month via portal or video call
Creative assets and design materials required for campaigns must be supplied by the client or sourced through a separate Design service. Includes up to two rounds of revisions per deliverable on copywriting and strategy outputs.
How We Work Together
Our Process
Phase 01
Foundation
Months 1 and 2
    Phase 02
    Engagement
    Months 3 and 4
      Phase 03
      Scale
      Months 5 and 6
        Agreement Details
        Terms
        6-month initial term. Month-to-month thereafter with 30-day written notice to cancel.
        30-day written notice required after the initial 6-month term. Early termination of the initial term is not available.
        Net 30 from invoice date. Invoices issued on the 1st of each month. Late payments accrue 1.5% per month.
        All deliverables and assets created under this agreement transfer to Pup O'Clock upon full payment of the month in which they were produced.
        Unused deliverables do not roll over. The monthly scope resets on the first of each month regardless of prior-month utilization.
        Clients own their ad accounts, platform subscriptions, and vendor relationships directly. We set up and manage those accounts on your behalf. All spending runs through your payment method, not ours.
        We provision a dedicated CRM subaccount for every engagement, regardless of what tools are currently in use. This is how we execute sales outreach, pipeline management, marketing automation, and audience segmentation on your behalf. If you have an existing CRM, we are open to a conversation about working within it, but our default approach uses our own environment to maintain consistency across the team and ensure we have the access and configuration needed to do the work effectively.

        Deliverables are defined per service line. See your selected services in the engagement section above for a full breakdown of what each active lane covers.

        • Access to the client portal for delivery, feedback, and communication
        • Dedicated team as your single point of contact
        • Two strategy syncs per month
        • Up to two revision rounds per deliverable
        • Paid advertising spend (runs through your own ad account, not ours)
        • Photography and video production
        • Influencer gifting, product samples, and fulfillment costs
        • Print production and physical collateral fulfillment
        • Event planning, coordination, or on-site support
        This proposal is valid through December 31, 2026. Pricing is subject to change after that date.